Promotional campaign
The purpose of this marketing campaign was to prove to the public that they can find a wine they like, even if conventional wines weren’t for them.
Five cabins in Buenos Aires, each with a different color, were accessible to anyone with the Vinovita app for a free test on 'What’s Your Ideal Wine?' Winners received a mini kit to try the entire new Vinovita wine line.
Event
The goal of this event is to invite users to immerse themselves in an experience where they can explore and connect with wine through all five senses. This journey allows them to discover every detail in a sensory way, fully engaging with their surroundings. Each visualization, sound, aroma, texture, and taste will reveal a new dimension, transforming their path into an unforgettable experience that awakens unique emotions and sensations.
App
The goal of this app is to invite users to discover and dive deeper into the world of wine. The aim is to introduce them to new wines, terms, events, food pairings, wineries, and everything they need to embark on this journey.
Brandbook
This brandbook serves as a guide to understanding and communicating the essence of our brand. It defines our visual identity, tone of voice, and core values, ensuring a cohesive and recognizable presence across all touchpoints. Through these guidelines, we aim to create a consistent and engaging experience that reflects our commitment to innovation, authenticity, and connection with our audience.
