[. About the proyect ]
Why was a redesign pursued?
The main objective of this research is to identify areas for improvement and opportunities to optimize the user experience, both in terms of functionality and usability.
Too many users were frustrated.
Here's why the app needed a rethink.
Going to the cinema should be simple, not a frustrating experience starting with the app.
Objectives & Goals
Make the app more useful
Expand features beyond just showing movies
Increase ticket purchases
Build stronger user connection
Process
Research
Define
Design
Revision
[. 01 Research ]
These are real reviews.
People gave up on the app.
"It’s more convenient to access the page through the phone’s browser since it offers more options and often works better than the app."
It’s only useful for checking the movie listings and nothing else (...) Uninstalling!
"When trying to access the QR code for scanning and printing, the app doesn’t display the code, only a summary with the reservation number, seats, and movie title. The app’s design is not intuitive at all."
"Terrible, I spend less time waiting in line at the cinema than trying to buy tickets through this app."
How do we get users to actually
use the app to buy tickets?
We talked to users and potential ones.
Surveys
The main objective of this research is to identify areas for improvement and opportunities to optimize the user experience, both in terms of functionality and usability.
Interviews
The main objective of this research is to identify areas for improvement and opportunities to optimize the user experience, both in terms of functionality and usability.
[. 02 Define ]
Pain points detected
Limited Features
It’s identical to its web version
It creates distrust
How do we get users to actually use the app to buy tickets?
*How do we make it worth the storage space?
The full experience matters, not just ticket buying.
We understood that the exploration needed to focus on offering a complete experience when going to the cinema, maintaining the premise of providing information before the screening, but also adding value during and after it.
Pre-screening
During the screening
Post-screening
User personas
3 user types, 3 different needs.
Santiago Corrado
Emerging cinephile looking to dive deeper into the world of cinema
Frequent user
Camila Corsi
Young casual user who enjoys going to the movies with loved ones as a leisure activity
Ocasional user
Roberto Benedetti
Parent who likes taking their kids to the movies on weekends
Sporadic user
Architecture Map
We organized the app structure to ensure a clear and intuitive navigation. Main sections and hierarchies were defined, adding new features like achievements, monthly games, and interactive filters.
Most Valuable
Product
We defined and prioritized features based on user value and implementation feasibility. Essential functions focus on ticket purchases and movie discovery. Desirable features add depth to the experience, while scalable ideas offer long-term growth opportunities.
[. 03 Design ]
Screens
Ticket
Movie options
Select sit
Payment methods
QR
Profile
Profile
Film info
Film info
Unlocked Mini-game
Mini-game invitation
Director details
Soundtracks
Achievements
